Decode

Marketplaces

Marketplaces: product page audits and perception sessions

Two applied formats: product page audits and perception sessions. Both reveal what stands in the way of a purchase and translate the findings into specific changes to the listing.

Marketplaces/Product page audit

Listings are reviewed by experienced researchers who have studied hundreds of products and the behaviour of marketplace shoppers.

We already know how a user chooses a product and what they notice in the first few seconds.

We look at the listing through the buyer's eyes and assess how quickly and clearly the key information comes across.

Based on the analysis we give concrete recommendations: what to change in the banner and the carousel so that the listing reads better and matches expectations.

These changes increase engagement with the listing and lift conversion to views and add-to-cart.

  • Focus on the first seconds of perception
  • A check of the meaning hierarchy in the banner and the carousel
  • Recommendations on structure and wording

Case

The listing looks attractive, but the buyer critically needs to know when to take the next tablet and how fast the medicine works.

Until that answer appears on the first screens, the user cannot decide and moves on.

  • Critical information belongs in the first 2–3 slides.
  • Secondary facts (composition, country of origin and so on) move further down the structure.
Case study of a marketplace product page audit

Swipe the image left or right to see the details.

Marketplaces/Listing perception sessions

We run perception sessions in real time: we walk buyers through your listing and those of your closest competitors.

We record how the information is read: what is clear immediately, what raises questions and what is missing for a purchase decision.

We capture live user reactions: where attention is lost, which blocks do not work and which information is critical.

As a result we deliver a specific list of changes: what to remove, what to change and what to add.

  • A comparison of how your listing and competitors' listings are perceived
  • Live reactions and purchase barriers step by step
  • A specific list of edits to lift conversion

Case

The buyer cannot tell what the device is or why they need it: the key benefit is not readable in the first blocks.

Some of the wording sounds vague, so the listing does not lead to a confident purchase decision.

  • Simplify the first screen and name the product in plain language.
  • Remove the non-obvious claims and move the key benefits higher up the listing.
Case study of a product listing perception session

Swipe the image left or right to see the details.

Discuss your marketplace listings