Marketing research bureau

Research that helps you make confident business decisions

We immerse ourselves in your company's context, study your customers in depth and turn insight into concrete growth steps: from product and communications to customer experience.

120+
projects across B2C and B2B categories
14
years of combined research team experience
72 h
average time to the first set of insights

About us

We solve business problems through research.

We are a small team of experienced researchers helping businesses understand their customers, product and market, so they can make precise decisions without unnecessary bureaucracy.

  • We work where marketing, product and user experience meet.
  • We speak the language of business and tie findings to management decisions.
  • We do more than analyse behaviour - we turn research into action.

We work fast, we go deep, and we skip the bureaucracy.

We help companies understand their customers, products and markets, and turn insight into management decisions.

Every project is led by experienced researchers, with senior specialists personally involved at every stage.

Deep customer understanding - fast business results

We work on business growth and development tasks:

  • Finding the right segments and sales growth points
  • Optimising the customer journey
  • Improving the user experience
  • Developing and validating product hypotheses
  • Evaluating new ideas and concepts
  • Understanding customer needs and motivation

Every study ends with recommendations, not with a report.

Where our value lies

We do more than run research - we help businesses find answers to the questions that matter.

The focus is not on the report, but on decisions you can implement right after the study.

Qualitative research

We answer the question why and build hypotheses

  • In-depth interviews, focus groups
  • CustDev, JTBD, the dilemma method (real needs and the logic of choice)
  • Cognitive testing of wording and names
  • Ethnography, diaries

Quantitative research

We measure how much, test hypotheses and track the dynamics

  • Segmentation
  • BHT, creative testing, the brand funnel
  • Kano model, PSM, TURF analysis
  • Online surveys (mass audiences and narrow segments)
  • Customer experience metrics (NPS, CSAT, CSI, CES)

Our services

Clear methods for complex problems.

Understand the market and find opportunities

  • Segmentation
  • CustDev (Customer Development)
  • JTBD (Jobs To Be Done)
  • The dilemma method

Build a strong brand

  • BHT (Brand Health Tracking)
  • Creative testing
  • Perception maps
  • BPF (Brand Position Fit)

Create a product in demand

  • The Kano model
  • MVP testing
  • PSM (Price Sensitivity Meter)
  • Range optimisation (TURF analysis)

Improve the customer experience

  • NPS (Net Promoter Score)
  • Customer experience metrics: CSAT, CSI and CES
  • CJM (Customer Journey Map)
  • UI research (User Interface)

Measure and justify decisions

  • The Likert scale
  • Cognitive testing

How each method works and when to apply it

View research solutions

How we work

Transparent, fast and precise

1

You set the task

Brief and immersion:

We ask the right questions and clarify the business task and the decision context.

2

You say OK

Design:

We select the method and agree on timing, format and a realistic budget.

3

You stop worrying

Fieldwork:

We collect data fast and analyse it deeply, so nothing meaningful is lost.

4

You make the decision

Findings:

We give practical recommendations for action and implementation.

Optional: a workshop with your team
to put the findings to work.

We will help you

  • Understand customer behaviour quickly
  • Validate hypotheses before launch
  • Find growth points for product and sales
  • Make well-grounded decisions

We are ready to join at any stage — from the idea to optimisation.

Our advantages

Speed of decision-making

You talk to the owner and senior experts directly.

Flexibility

We rebuild the research design around new inputs during the project.

Cost efficiency

You pay for expertise and results, without extra layers of process.

The result

Strong methodology and human communication: working with us is calm and dependable.

How we work

  • We launch research quickly
  • We adapt flexibly to the task
  • We work without templates
  • We analyse data deeply
  • We always deliver applicable conclusions
  • You work directly with the people doing the research, with no middle links

Category expertise

The categories we understand best

1

Banking

2

Insurance

3

Online services

4

Telecom

5

Retail

Team and contacts

The team you work with directly

Ekaterina Savastenko

Ekaterina Savastenko

Founder and visionary

  • Sociologist, 15+ years in FinTech
  • Banking, insurance, telecom
  • Brand, segmentation, strategy, B2B
Kseniya Manuilskaya

Kseniya Manuilskaya

Research architect

  • Sociologist, PhD, ICF coach
  • 20+ years of sociocultural research
  • NPS, loyalty
Leila Abdallah

Leila Abdallah

Insight hunter

  • Sociologist, qualitative research
  • 5+ years of experience
  • CustDev, JTBD, CJM
Renata Shakirova

Renata Shakirova

Statistical alchemist

  • Sociologist
  • 8+ years: quantitative G2C and B2C surveys
  • Product development, marketplaces

Submit a request

Let's discuss your task and propose a research design that works

Describe your business context, constraints and goal. We will propose an approach, timing and research format without unnecessary bureaucracy.

Describe the task - we will propose an approach, timing and research format.