Knowledge base

The methods we use to solve business problems

Segmentation, CustDev, JTBD, NPS, KANO and CJM.

Method

Audience structure and growth priorities

We identify workable segments with distinct motivation, barriers and revenue potential.

Lets you tune the offer, the communication and product priorities far more precisely.

Method

Understanding the customer's real context

We run in-depth interviews to test hypotheses and uncover the real scenarios behind a choice.

Reduces the risk of launching solutions that look logical inside the team but the market does not need.

Method

The jobs a product is chosen for

We determine what job the customer hires the product to do and which alternatives they compare.

Helps you articulate strong positioning and a product development roadmap.

Method

Loyalty and churn risk

We measure willingness to recommend and unpack the reasons behind criticism, neutrality and support.

Shows where customer value is lost and which changes will accelerate retention growth.

Method

Feature prioritisation

We assess which features are seen as must-haves, which delight, and which do not affect the choice at all.

Lets you invest in the improvements that deliver the greatest effect on satisfaction.

Method

The customer journey and its drop-off points

We map the journey from first touch to repeat contact and identify the key barriers.

Delivers an applicable experience improvement plan that affects conversion and repeat purchases.